Branding isn’t just about design. Branding is about who you are as a business.
If you asked someone to describe what you did, what would they say? (We can check this with market research). Now, what do you want them to think and say about you?
Influencing a perception is a combination of lots of little things, all backing each other up. You can’t shout “we are great!” at someone and run off and expect them to believe you. It starts with thinking about your customers and potential customers. What is important to them, what motivates them, what do you offer them? Then we craft your story, your brand: who you are.
To you, it might just be what you do, normal, everyday, but actually it makes you special. Sometimes you are too close to see what makes you special and sometimes it just needs to be crafted by someone with lots of experience in these things. It needs to be clear, consistent and memorable.
We then promote this through the marketing channels that are most effective to your customers – always coordinated, always backing up the key messages you want people to remember, all visually connected.
A brand is the set of expectations, memories, stories and relationships that taken together, account for a consumer’s decision to choose one product or service over another.
See how all the little things count (and add up).